YMCA
campaigns

When the YMCA was looking to develop their Annual Report, Spark360 Media devised the ‘Power Up’ campaign to commemorate the rich heritage, vital community programs and the 1st Anniversary of their new, state-of-the-art facility. Five poignant stories and compelling pictures were innovatively woven to exemplify the five distinct target audiences that the charity serves. Spark360 Media project managed and coordinated the interviews, the photographer and the production of this creative masterpiece.